On November 29, 2023, the Brazil-China Business and Trade Promotion Chamber (CPNCBC) hosted a strategic relationship lunch in São Paulo with influencers Bia & Clara (from the profile @reviewsporsp) and the Chamber’s founders.
The meeting represented a pioneering movement to bridge the gap between economic diplomacy and digital communication, recognizing the transformative impact of new media in promoting Brazil’s image abroad and expanding the cultural dialogue between the two nations.
Convergence between Business and Influence
The central objective of the meeting was to align the universe of foreign trade with new languages of digital positioning. During the event, the CPNCBC board presented the institution’s main fronts of action, detailing how communication can enhance:
- Business and cultural exchange programs;
- Trade missions to major Chinese economic hubs;
- International fairs connecting the Brazilian market to Asia.
The influencers shared valuable insights on the importance of communicating themes such as innovation, sustainability, and diversity in an authentic and accessible way—values that guide the Chamber’s institutional activities.
“Communicating the Brazil-China relationship in an accessible, modern, and inspiring way is essential. Approaching content creators expands the reach and understanding of the work the Chamber performs.” — Julio Kawano, President of CPNCBC.
Communication as a Development Tool
The lunch symbolized a new stage of dialogue between economy, culture, and communication.
For CPNCBC, modern communication is not just a showcase, but a strategic development tool capable of connecting cultures, strengthening ties of mutual trust, and generating new business opportunities between Brazil and China.